Eric Garcetti’s mayoral campaign is hoping a bump in turnout from young voters will lead the councilman to victory on March 5 and, to that end, his camp has released another celebrity video, this time from comedian Will Ferrell.
Ferrell's spot follows two videos from actress Salma Hayek.
“I want a city that is vibrant and healthy for my three sons and my four illegitimate children to grow up in,” Ferrell jokes.
The comedian goes on to describe how Garcetti wrote Olivia Newton-John’s 1981 jam, “Let’s Get Phyiscal,” and once talked Ferrell out of flying C-1 cargo planes for the Air Force … at the age of 38.
The video is part of the campaign’s effort to appeal to voters ages 18-to-29.
“We know that young voters are often not as tuned into traditional media and so, definitely, we’re using every vehicle we can to communicate with them,” says Bill Carrick with the Garcetti campaign.
Ferrell's video debuted at a Garcetti fundraiser last week hosted by Jimmy Kimmel, with a performance by Moby.
“Younger voters respond to those kinds of things,” Carrick says. “They want the fundraising to be a social experience, not just one-on-one.”
Turnout among young voters ages 18-29 was nine percent in both the 2001 and 2005 mayoral campaigns, according to exit polls from the Los Angeles Times. The Garcetti campaign hopes to increase that figure to 12 percent.
“That would be a big deal,” Carrick says.