A week ago, the businessman and former NBA star endorsed Greuel to succeed Mayor Antonio Villaraigosa. Working Californians has now made a 60-second video of the endorsement. It will appear on news websites, and a shorter version may eventually run on TV.
The union that represents Department of Water and Power employees, former Dodgers owner Frank McCourt and director Steven Spielberg have all contributed to the Working Californians independent committee. The group spent $1.4 million on Greuel ads and mailers in the primary.
Release of the commercial comes on the same day U.S. Rep. Brad Sherman and former Congressman Howard Berman endorsed Greuel.
"As someone with deep roots in the San Fernando Valley, someone who grew up here, owns a business here, represented the Valley and sends her son to their local Valley public school, I know Wendy will make the Valley a priority and make sure that it gets its fair share," Sherman said at a news conference in Northridge.