Los Angeles city staff was asked to meet with billboard executives and neighborhood groups in the next 30 days to develop a new set of regulations for digital signs.
The future of digital billboards in the city of Los Angeles remained uncertain Tuesday as the city council asked planning staffers to meet with billboard companies and neighborhood groups to work out a new set of regulations for the signs.
The staff report is due back in 30 days; however, an ongoing legal dispute between two major billboard companies, CBS Outdoor and Clear Channel Outdoor, and the city of Los Angeles is expected to be heard in court later this month. Councilman Paul Krekorian told his colleagues that the upcoming court date provides a sense of urgency that could push the two sides to find some common ground.
“My hope is that this will be the beginning of a discussion,” Krekorian said.
His goals for the staff report are to:
- Reduce the number of static and digital billboards in the city
- Increase revenue to the city
- Resolve ongoing legal fights over billboards