What's a campaign to do when the race is getting tight and you've got money to spend in a California media market that's somewhat affordable? Start running lots of negative ads.
Two new spots have just hit the airwaves in the Coachella Valley Congressional race between Republican incumbent Mary Bono Mack and her Democratic challenger, Dr. Raul Ruiz.
The House Majority PAC, a Democratic political action committee, is running a week's worth of TV ads in the Palm Springs market, aimed at Mack. She's married to a fellow member of Congress from Florida (and U.S. Senate candidate), Connie Mack. The ad accuses her of forgetting about the Coachella Valley and taking advantage of a tax exemption for Florida residents.
On the tax exemption charge, the Bono Mack campaign points to an article in the Tampa Bay Times' fact-checking operation, PolitiFact. The charge stems from the unusual marital geography of Bono Mack and her husband. Both own homes in their own states. Both claim homestead exemptions, which translate into a tax break. You're only allowed one per household, but since both file taxes separately and hold title to their respective residences in their own name, the local Florida county appraiser's office gave his blessing to the exemption.
KPCC and Stephen Shugerman/Getty Images
Emergency room physician Dr. Raul Ruiz is running against Republican incumbent Mary Bono-Mack in a Coachella Valley district.
The accusations are flying in the Coachella Valley race between Republican incumbent Mary Bono Mack and Democratic challenger Raul Ruiz.
Friends of Democracy, a Democratic political action committee, has filed a formal complaint with the Federal Elections Commission, accusing Mack's campaign of illegally steering a donor to a PAC that has raised money on her behalf.
Meanwhile, the Bono Mack side is painting her rival as a leftist revolutionary. The campaign has released a recording from 1999, where at a Plymouth Rock protest, Ruiz reads a letter from Mexico's Zapatista Army for National Liberation in support of Leonard Peltier.
Peltier is a Native American activist who went to prison more than three decades ago for the murder of FBI agents.
Ruiz — who was a student at Harvard Medical School at the time — objected to the tactic, saying there’s a “difference between disagreeing and character assassination.”