KPCC and Stephen Shugerman/Getty Images
Republican incumbent Mary Bono-Mack and her Democratic opponent, Raul Ruiz, have been buying ad time in both the Palm Springs and L.A. TV markets.
Seen enough political ads? The glut has been added to by a Congressional candidate who is running TV spots in L.A. — far away from her Coachella Valley district.
You’d expect ads from Republican incumbent Mary Bono Mack to show up on TV stations in Palm Springs — the heart of her district. But they’re also showing up on L.A. stations, where the cost of a commercial is anywhere from five to ten times as expensive.
Alison Hendrix, general sales manager at Palm Springs station KMIR, says this has been the busiest — and most expensive — political ad season in her memory. But she says her station didn't sell all its available airtime. TV stations, Hendrix says, are "like the airline industry" — there's always a spot available for someone willing to pay the price.
But the Bono Mack campaign decided to spend their extra money on TV ads in L.A.