Reporting on health and quality of life in South LA

Move over Beyoncé: Big Bird is the newest star in Michelle Obama's 'Let's Move' campaign

screenshot of PSA

Mrs. Obama and Big Bird star in two new public service announcements for her "Let's Move" campaign.

In the three years of her "Let's Move" campaign, Michelle Obama has employed the help of America's biggest stars.

First was Beyoncé's catchy work out video and surprise school appearances, and now there's Big Bird.

The giant yellow-feathered favorite is the newest star to join the First Lady in her quest to promote a healthier, more active America.

Mrs. Obama and Big Bird star together in new public service announcements (PSA) that will be distributed to 320 PBS Stations by Sesame Workshop, the nonprofit organization behind Sesame Street.

"The new PSAs feature Mrs. Obama and Big Bird in the White House showing kids how easy and delicious it is to eat healthy snacks like fruits and vegetables and demonstrating fun ways to get active like dancing and jumping," according to a statement from the White House.

This isn't the first time Big Bird has dabbled in politics. Last year, Republican presidential candidate Mitt Romney threatened to cut PBS’ government funding, spurring waves of public concern for the yellow giant and his Sesame Street friends.

Big Bird's starring role in these new PSAs come as Michelle Obama's "Let's Move" campaign reaches its three-year anniversary. 

Mrs. Obama launched "Let's Move" in February 2010. A White House statement says effort has brought together "parents, business leaders, educators, elected officials, military leaders, chefs, physicians, athletes, childcare providers, community and faith leaders, and kids themselves" to improve the health of children.

Living active, healthy lifestyles is an ongoing issue for South Los Angeles, where obesity rates are high and diabetes a widespread issue.

The First Lady visited nearby Inglewood last year for an event led by California FreshWorks. This organization announced an effort to increase the number of grocery stores in underserved areas -- including locations throughout South L.A. 

"Take what appears to be a tough problem and you bring a little hope to it," Mrs. Obama said of the FreshWorks program at last year's event.

But perhaps one of the biggest effects of Mrs. Obama's "Let's Move" campaign is the abundance of dancing and viral YouTube videos that have surfaced as a result. 

The First Lady has joined a slew of celebrites and elementary school kids in a whole lot of moving and shaking -- and, the Dougie.

Eating Healthy is Easy:

Big Bird Moves and Shakes at the White House:

Beyoncé's "Let's Move" video:

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