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Navigating the Future of Business: Larry Kramer in conversation with Charles Crumpley

Wednesday, November 17, 2010, 7:45am - 9:30am
The Crawford Family Forum 474 South Raymond Avenue Pasadena, CA 91105 Map and directions
Larry Kramer served as the first president of CBS Digital Media. Prior to joining CBS, he was chairman, CEO, and founder of MarketWatch Inc. He is an adjunct professor in media management at the S. I. Newhouse School of Public Communications at Syracuse University. He has been a senior adviser at Polaris Venture Partners, a venture-capital firm. He started his long career in the newsroom and spent more than 20 years as a reporter and editor. He was assistant managing editor of The Washington Post and executive editor of the San Francisco Examiner. He went on to create one of the most successful early internet media companies, CBS Marketwatch – sold to Dow Jones for $528 million – and then head up digital operations at CBS. He has made a career of helping to blend the cultures and business practices of traditional and new media companies. According to Kramer, every company today is a media company. There are four factors that are affecting businesses today: Consumers, Content, Curation and Convergence. He discusses this in his new book, C-Scape: Conquer the Forces Changing Business Today. In C-SCAPE Kramer explans which strategies are dying and which strategies will help businesses survive and thrive in a radically changed media environment. Charles Crumpley is Editor of the Los Angeles Business Journal To watch the video of this event, please click HERE.