KPCC and Drucker Business Forum present Gary Vaynerchuk, social media expert, entrepreneur and bestselling author in conversation with Joanna Pearlstein, senior editor, "Wired" magazine. CHECK OUT THE VIDEO Gary Vaynerchuk is social media expert, entrepreneur and bestselling author. He is in the top 100 people followed on Twitter and a frequent speaker at noted events such as the TED conference, South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Vaynerchuk is regularly asked to consult on social media for some of the world's largest and most recognizable companies like Google, Johnson & Johnson, Disney, Proctor & Gamble, and Pepsi. In The Thank You Economy, Vaynerchuk calls out for the humanization of business and the need to strengthen the relationship between businesses and their customers using social media and other new communication strategies. As Wired magazine's senior editor, research, Joanna Pearlstein manages the publication's fact-checking department and edits the Re:Wired and Release Notes sections. She oversees Wired's fact-checking process, coordinates research resources, and works closely with the company's corporate counsel on the legal review of stories. Before joining Wired in 2003, Pearlstein was news editor and editorial research manager at Red Herring magazine. She’s been covering the technology industry for nearly two decades. Her work has also appeared in The New York Times, The Oakland Tribune, and Macworld.