The 2010 Census bears out the growing number of Latinos in the US: a 43% increase within the Hispanic category, nearly 14 million Latinos comprising the last decade’s national population increase, and 1 in 6 Americans affirming Latino ancestry. Reports following release of that data have led to myriad projections about trends and figures to come.
What those numbers don’t illuminate, however, is the manifold growth of Latino America. And when it comes to media consumption and usage, the “Latino America” of 2012 is no monolith. So as to the “real” world (reflected by the empirical) and the “virtual” world (residing principally online): what’s the southern California story? Are there notable discrepancies between these spheres? Intriguing overlaps? What does a comparison of these Latino American realms reveal that numbers, by themselves, may not adequately capture?
KPCC reporter Adolfo Guzman-Lopez
hosted guest panelists Fernando Guerra
(Director, Center for the Study of Los Angeles at Loyola Marymount University) and Giovanni Rodriguez
(Chief Marketing and Strategy Officer, Deloitte Postdigital Enterprise) for “Real and Virtual Worlds: A Forum on the States of Latino America 2012” as they explored what’s behind the numbers, in front of screens, and out in the worlds of Latino Americans here in Los Angeles and all across the country.