The Customer Knows Best: A New World of Branding Strategies
DeBord Report Live with Innovation Protocol’s Sasha Strauss KPCC’s Matthew DeBord kicked off the “DeBord Report Live” series by hosting Sasha Strauss, the managing director of Innovation Protocol, a brand strategy consulting firm that specializes in innovation by evolving industry-defining ideas into brands. Topics on the table: how to get good data on customers and their relationship to brands; how to customize your brand in a constantly shifting buying environment; how to use social media and the Internet. With over 16 years in strategic brand development, Sasha Strauss has led international programs for companies such as Microsoft, TiVo, Thermos, Electronic Arts, Yahoo!, eBay and Adobe and his expertise has been sought for branding advice for everything from presidential candidates to start-ups to Fortune 500’s. He is an adjunct professor at USC’s Annenberg School for Communication, regularly guest lectures at graduate programs such as the Anderson School at UCLA, MIT Sloan and The Johnson School at Cornell, and is a certified Toastmaster.