Participant Media is a film production company that wants to do more than make money; it wants to further a social agenda. Think movies like An Inconvenient Truth or Waiting for Superman. When a passionate group of well-known writers, actors, film-makers and artists get together to take concrete steps to make change in our society, people pay attention. What is it about that combo of message and messenger that works? And why should we listen to organized advocacy?
In a KPCC/Crawford Family Forum special event Wednesday evening, March 26th, Larry Mantle, host of KPCC's AirTalk, spoke with actor Diego Luna, director of Participant’s upcoming biopic “Cesar Chavez,” about how a good story can generate social action. On stage with Larry and Diego was actress America Ferrera, Todd Cunningham, director of the Media Impact Project at the Norman Lear Center at USC’s Annenberg School for Communication and Journalism, and Jonathan King, executive vice president of production at Participant Media. It all happened at Regal Cinemas, L.A. Live.
Larry Mantle: host of KPCC's AirTalk
Todd Cunningham: Director of the Media Impact Project, an interdisciplinary team of researchers and data specialists at the Norman Lear Center of the University of Southern California's Annenberg School for Communication and Journalism.
America Ferrera: actress and activist who received a Golden Globe Award, a Screen Actors Guild Award and an Emmy Award for her performance as Betty Suarez on the ABC television series Ugly Betty; she plays the labor organizer's wife, Helen, in “Cesar Chavez”; she is active with the organization Voto Latino and as an ambassador for Save the Children.
Jonathan King: Executive Vice President of Production for Participant Media
This program is made possible in part by a grant from the City of Los Angeles, Department of Cultural Affairs.