KPCC & Marketplace Present: How I learned the business of creativity

Saturday, November 8, 2014, 8:00pm - 9:30pm
UCLA's Royce Hall 340 Royce Drive Los Angeles, CA 90095 Map and directions

Join KPCC, Marketplace, and host Kai Ryssdal on Saturday, November 8 at UCLA’s Royce Hall for a special one-night-only event. In celebration of its 25th year of bringing economics to life, Marketplace is wrapping up its national “How I Learned…” tour in its home town of Los Angeles with an evening of creativity, commerce, and conversation.

Kai will be joined by special guests Amy Poehler, Norman Lear, Gwynne Shotwell and Franklin Leonard to explore the business of creativity and innovation. Featuring in-depth interviews, fascinating stories, and fresh perspectives—it’s everything Marketplace does best but live on stage! “Doing the numbers” has never been so fun.

Be there when the biggest name in business news meets with some of the biggest creative minds for the finale of Marketplace’s 25th anniversary tour!


*Lobby opens – 7:00pm
Program begins– 8:00pm

*Food and alcoholic beverages will be sold at this event. Copies of Yes Please by Amy Poehler (Dey Street Books) and Even This I Get to Experience by Norman Lear (Penguin Press) will be available for sale in the lobby.

Donate now to reserve your VIP seats and invitation to after-party with Kai Ryssdal

About the guests: 

Norman Lear is the television producer of such groundbreaking sitcoms as All in the Family, Sanford and Son, One Day at a Time, The Jeffersons, Good Times, and Maude. He has received four Emmy awards, a Peabody, and the National Medal of Arts. As an advocate, Lear founded People for the American Way and supports First Amendment rights and other progressive causes. Lear's memoir Even This I Get To Experience will be published by Penguin Press in October.

Franklin Leonard is the founder of the Black List, the yearly publication highlighting Hollywood’s most popular unproduced screenplays and the company birthed to continue its mission.  Over 250 Black List scripts have been produced as feature films earning almost 200 Academy Award nominations and 37 wins including three of the last six Best Pictures and seven of the last fourteen screenwriting Oscars. Franklin has worked in development at Universal Pictures and the production companies of Will Smith, Sydney Pollack and Anthony Minghella, Leonardo DiCaprio, and John Goldwyn. Since 2010, he has been named one of Hollywood Reporter’s 35 Under 35, Black Enterprise magazine’s “40 Emerging Leaders for Our Future,” The Root’s 100 Most Influential African-Americans, the Wrap’s “12 Innovators Who Are Changing Hollywood,” Fast Company’s “100 Most Creative People in Business” and was awarded the 2015 African-American Film Critics Association (AAFCA)’s Special Achievement Award for career excellence.

Amy Poehler is one of Hollywood’s most versatile and sought after talents. She currently stars on the Emmy-nominated Parks and Recreation as “Leslie Knope,” a role for which she has received much critical acclaim, including a 2014 Golden Globe win and five consecutive Emmy nominations. Poehler can also be seen as the host and producer of her award-winning online series “Smart Girls at the Party” and will appear in a number of upcoming film projects, including The Nest alongside Tina Fey. Poehler spent seven seasons on Saturday Night Live and is a founding member of the Upright Citizens Brigade Theater. Poehler recently authored her first book, Yes Please, a collection of personal stories and advice that will be released through HarperCollins’ It Books in October 2014. She currently splits her time between New York and Los Angeles.

As President and COO of SpaceX, Gwynne Shotwell is responsible for day-to-day operations and for managing all customer and strategic relations to support company growth. She joined SpaceX in 2002 as Vice President of Business Development and built the Falcon vehicle family manifest to nearly 50 launches, representing nearly $5 billion in revenue.

Prior to joining SpaceX, Gwynne spent more than 10 years at the Aerospace Corporation where she held positions in Space Systems Engineering & Technology as well as Project Management. Gwynne was subsequently recruited to be Director of Microcosm’s Space Systems Division, where she served on the executive committee and directed corporate business development.

Gwynne participates in a variety of STEM (Science,Technology, Engineering and Mathematics)-related programs, including the Frank J. Redd Student Scholarship Competition. Under her leadership the committee raised more than $350,000 in scholarships in 6 years. 

Gwynne received, with honors, a Bachelor of Science and a Master of Science in mechanical engineering and applied mathematics from Northwestern University.

Marketplace is produced and distributed by American Public Media (APM), in association with the University of Southern California. The Marketplace portfolio of programs includes Marketplace with Kai Ryssdal, Marketplace Morning Report, Marketplace Weekend, and Marketplace Tech. Marketplace programs are currently broadcast by more than 500 public radio stations nationwide across the United States and are heard by nearly 11 million weekly listeners. 

Southern California Public Radio (SCPR) is a member-supported public radio network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA in the Coachella Valley, 89.9 FM in Santa Barbara, and 89.5 KJAI in Ventura. Reaching more than 700,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. 

Photo credit for Norman Lear: Alex J. Berliner/ABImages
Photo credit for Amy Poehler: Mary Ellen Matthews

Photo credit for Gwynne Shotwell: Vern Evans Photo