Seeing Green – How to lead and succeed responsibly

Tuesday, June 6, 8:00 - 9:30am
RSVP for this event
Location
  • The Crawford Family Forum
  • 474 South Raymond Ave
  • Pasadena, California 91105

Kyle Sparks

In the business world – where profits are king – CEOs and executives traditionally have turned a blind eye to social and environmental responsibility. In recent years, though, there's been a trend toward prioritizing sustainable business practices. The outdoor clothing company Patagonia pioneered this movement.

Founded in 1973, Patagonia has been called the coolest company on the planet. In “The Responsible Company,” Patagonia founder and owner Yvon Chouinard and director of philosophy Vincent Stanley draw on their experience at Patagonia and what it takes to develop a responsible business.

What is the difference between being responsible and sustainable? How does a business reduce its environmental footprint? What can companies do to make their products and operations more sustainable? How does a company treat its workers, customers and community with respect?

Join KPCC’s Ben Bergman and Patagonia’s Vincent Stanley as they discuss what it takes to be a responsible company and some of the lessons Patagonia has learned in its more than four decades of operations.

Host:
Ben Bergman, senior business reporter, KPCC

Guest:
Vincent Stanley, coauthor of “The Responsible Company,” and director of Patagonia Philosophy

8 a.m. reception
8:30 a.m. program

 “The Responsible Company” will be available for sale courtesy of Vroman's Bookstore.

This program is part of a business forum series produced by KPCC In Person and sponsored by UC Riverside School of Business.



blog comments powered by Disqus