Census begins with pep rally for canvassers at LA City Hall

The first wave of next year’s federal census started today. In the next few months, 140,000 temporary government workers are canvassing every street and road in the country to verify addresses. KPCC’s Brian Watt says the effort launched with a rally at Los Angeles City Hall.

The first wave of next year’s federal census started today. In the next few months, 140,000 temporary government workers are canvassing every street and road in the country to verify addresses. KPCC’s Brian Watt says the effort launched with a rally at Los Angeles City Hall.

Brian Watt: Hundreds of people eager to count other people showed up for a pep talk from census office manager Esther Cepeda. She also had words for the people who’ll be counted.

Esther Cepeda: It is important that you the community embrace the census, that you continue to spread the word. The census is here! (crowd applauds)

Watt: Cepeda reminded everyone that the federal government determines where a lot of money goes based on the census. City Councilman Jose Huizar estimated that L.A. lost more than $200 million since the last census because many Angelenos didn’t show up in the final tally.

Jose Huizar: When you see who were the groups that were most undercounted, it is those that need the help the most. The homeless, immigrants, people of color.

Watt: Like a lot of cities with budget woes, Los Angeles could also use some help. Its officials hope this census will count more people so the city can count more cash.

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