Veteran marketer talks about changing strategy in recession

The economic recession is causing some businesses to approach their customers differently than before. Marketing veteran Lynda Resnick – owner of POM Wonderful, Teleflora, and Fiji Water – says she’s certainly changed her tune.

The economic recession is causing some businesses to approach their customers differently than before. Marketing veteran Lynda Resnick – owner of POM Wonderful, Teleflora, and Fiji Water – says she’s certainly changed her tune.

Lynda Resnick: “I tell my employees, it’s like we landed on Mars since October and we don’t know these Martians very well and we better get to know them because the consumer today, I find is totally different than the consumer was when we were all flying high and we thought we had all the money in the world. Being a good marketer is like being a good friend and you have to let the consumer know that you understand the plight that they are in.”

Resnick told KPCC’s “Patt Morrison” that corporations have an opportunity to talk to consumers rather than at them. Resnick Twitters, and uses Facebook and blogs, to reach potential customers.

Tools

More in Local

Comments

blog comments powered by Disqus