Disney makes a Marvel of a deal

M-I-C. “See you” at the comic book store. K-E-Y. Why? Because the Walt Disney Company is buying Marvel Entertainment. KPCC’s Brian Watt says the purchase is worth an estimated $4 billion.

Brian Watt: We all know this deal is about more than comic books. Spiderman and the Incredible Hulk sprang from those pages ages ago. Now, they’re just the best-known of more than 5,000 characters heading over to the house of Mickey and Wall-E.

Mort Handel: Disney is the perfect home for our great collection of characters and their stories.

Watt: That’s Marvel Chairman Mort Handel on a conference call with investors.

Handel: Both companies have their roots in great storytelling and innovative artistry, and over the last few years at Marvel, we focused on building our brand and character franchises in much the same way as Disney.

Watt: Disney chief, Robert Iger, said he too marveled at the way a lesser-known character like Iron Man turned into a money making machine. If Marvel’s shareholders approve the deal, that company’s chief executive Ike Perlmutter will stay on to make sure Peter Parker and Hannah Montana will work well together.

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