Businessman to be arraigned after allegedly putting up illegal supergraphic in Hollywood

A Pacific Palisades businessman arrested for allegedly putting up an illegal supergraphic on a Hollywood building was expected to be arraigned this afternoon on suspicion of three misdemeanors.

Kayvan Setareh, 49, was arrested Friday night, booked on suspicion of the misdemeanor city code violations and jailed on $1 million bail.

According to the sheriff's Web site, Setareh had not been released as of this morning. He is scheduled to be arraigned this afternoon in Division 80 of the courthouse, said John Franklin of Los Angeles City Attorney Carmen Trutanich's office.

Trutanich was pursuing the charges against Setareh, who is alleged to have arranged for an oversize movie ad to be hung from a building he owns at Hollywood Boulevard and Highland Avenue, Franklin said.

"The days of lax and inconsistent enforcement of billboard and outdoor advertising laws in this city are over," Trutanich said in a statement. "If a sign is illegal, it should come down immediately

The city has been battling purveyors of supergraphics and digital billboards, and officials have been stymied by adverse court rulings that have stopped them from removing the signs.

Trutanich has also filed a lawsuit related to about a dozen other supergraphics.

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