Calif. Senate: Promo ads must be filmed in state

SACRAMENTO — Television commercials promoting California tourism and agricultural products must be filmed inside the state under a bill now going before Gov. Arnold Schwarzenegger.

The Senate approved a bill Monday by Sen. Alan Lowenthal requiring that taxpayer-funded ads to promote the state also help boost California's jobs and economy.

Democratic Assemblyman Ted Lieu of Torrance introduced the bill, AB1778, after the California Milk Advisory Board filmed part of a "happy California cows" campaign in New Zealand.

Lowenthal, a Democrat from Long Beach, carried the bill in the Senate, where it passed on a 24-12 vote without debate. It now goes to Schwarzenegger.

Copyright 2010 The Associated Press.

blog comments powered by Disqus