Robyn Beck/AFP/Getty Images
Actress Freida Pinto arrives at the Los Angeles premiere of 'Rise of the Planet of the Apes' at the Grauman's Chinese Theatre in Hollywood, California July 28, 2011.
Movie fans sympathetic to rebellious apes being mistreated in medical experiments kept “Rise of The Planet Of The Apes” at the top of the box office this weekend.
The Fox sci-fi prequel fell precipitously but still managed to remain number one, bringing in $27.5 million.
That bested Disney’s Buena Vista premier of the bestselling book-turned-movie “The Help.” The '60s civil rights-era story of two Mississippi maids and the women they work for grossed a strong $25.5 million.
In third, Warner Bros. premiered what may be the death of a horror series – “Final Destination 5” earned $18.4 million. "The Smurfs," those small blue creatures from a magical world who look like they’re all wearing snuggies, are still attracting kids – the animated Columbia film grossed $13.5 million in its third week to top the $100 million mark.
Finally, rounding out fifth place, the premiere of the action comedy “30 Minutes or Less” grossed $13 million for Sony/Columbia.