Authorities seek leads on pizza deliveryman killed in Silver Lake

City officials today are weighing whether to offer a $50,000 reward for information that helps solve the killing of a pizza deliveryman who was gunned down in an apparent road-rage attack in Silver Lake.

Juan David Vasquez Loma, 20, was shot in the head shortly after 5 a.m. on Aug. 7 in the 1400 block of Silver Lake Boulevard, the Los Angeles Police Department reported.

Loma was driving co-workers home when he was shot, police said. He was taken to a hospital, where he was declared brain dead and placed on life support to give his mother time to arrive from Mexico to say goodbye, according to police. He was removed from life support on Aug. 14.

Loma's mother, Maria Vasquez, appeared with police detectives at a news conference this morning at the LAPD's Northeast Station. Speaking in Spanish, she described her son as a hard worker with a bright future.

Detectives said the gunman and a female passenger were in a 2000-2005 dark green Honda Civic with round taillights.

Police released a composite drawing of the gunman, described as A Latino in his mid-20s, with dark hair and eyes, who had a mustache. Detectives said he was armed with a .32-caliber semiautomatic handgun. No description was released of his female passenger.

The Los Angeles City Council was working to authorize the reward, according to City Councilman Tom LaBonge's office. Anyone with information on the case was urged to call detectives J. Carrillo or L. Burcher at (213) 847- 4261.

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