LA sues Hollywood Roosevelt Hotel over billboard

Panoramio/Google Street View

A giant vinyl billboard hangs outside the Hollywood Roosevelt Hotel.

The Hollywood Roosevelt Hotel has joined the ranks of businesses and building owners with billboards deemed unfit by the city of Los Angeles.

Prosecutors say billboards like the one on the Hollywood Roosevelt Hotel are illegal because many of them have been maintained without required permits, approvals and inspections.

The charges, filed Friday, allege that Plain Sight Media — the company that has operated the hotel billboard since at least 2008 — is operating under similar legal violations. The suit seeks $5,000 a day in penalties and says repeated written notices from Building and Safety and the Fire Department have been ignored.

A voicemail message left Tuesday for hotel general manager Don Jacinto wasn't immediately returned.

Billboards have been in the limelight this year ranging from controversy around giant advertisements endorsing Wikileaks' Julian Assange and the L.A. city council battle over whether to allow giant electric billboards on new city developments.

Critics of the billboard proliferation say giant ads distract drivers and create ugly streetscapes.

The Associated Press contributed to this report.

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