In pursuit of "innovative revenue sources," L.A. Mayor Antonio Villaraigosa's administration has been campaigning to pass a law that would allow ads in city parks and the Los Angeles Zoo.
How much money it would raise to help plug the city’s $70 million budget deficit isn’t clear. What is clear is that the idea is, unsurprisingly, controversial. On Monday, that controversy was on display at a city council committee meeting where the mayor’s staff went to plead his case, the L.A. Daily News reported.
One quote from a dissenter the Daily News collected at the meeting:
"I don't prostitute my home to make money in bad times," said Barry Johnson, a member of the Studio City Neighborhood Council.
Despite the misgivings, the council appears to be moving forward, asking the city attorney to continue work on the ordinance (which also covers a lot of other signage issues in the city). The proposed new law is expected to take a few months to complete before it comes back to the council for another review. There seems to be a lot of room for possibilities with the legislation — for instance, one of the council members suggested the council could be allowed to review advertising proposals case by case.
Should any signs be allowed in parks or the zoo, or is it a non-starter for you?