Attendance way up in first half of Dodgers season

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The Arizona Diamondbacks spanked the Dodgers Sunday in Phoenix 7-to-1. It was the third straight loss heading into the All-Star break for a Dodger team that's been battered and bruised for weeks.

But despite the aches, the Dodgers are still in first place in their division a half-game in front of their rival Giants. More winning has meant more fans in the ballpark.

The Boys in Blue are averaging around 41,000 fans per home game. That's about 5,000 more than last season, when fans staged an informal boycott as the McCourt ownership began unraveling. The team says its base of season ticket holders is the biggest in five years, and is closing in on season-seat sales to rival 1988 - the last year the Dodgers won the World Series.

The Dodgers began the season by lowering ticket prices. And when the new owners took over, they knocked $5 off the price of parking.

With more fans in line for Dodger Dogs, the new owners have added staff at concession stands. This promotion technique has die-hard fans nodding in approval: there were six bobblehead nights at Dodger Stadium last season; this season, there are eleven.

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