KPCC unveils expansion of Brand & Martínez, other program changes

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KPCC and Southern California Public Radio announced plans Tuesday to expand the morning news magazine Brand & Martínez to two hours, add a second hour of world news in the afternoon and create a new role for show host and interviewer Patt Morrison.

In a note to staff, Vice President for Content Russ Stanton said the changes to the weekday news and public affairs lineups will take effect Sept. 10 on KPCC and its sister stations, KUOR and KVLA:

  • Brand & Martínez, hosted by Madeleine Brand and A Martínez, will expand from one hour to two hours in the 9-11 a.m. timeslot.

  • AirTalk with Larry Mantle, KPCC’s long-running public affairs call-in show, will shift an hour and will air from 11 a.m.-1 p.m.

  • The stations will add the BBC Newshour, a one-hour program featuring international news and analysis from the BBC World Service, from 1-2 p.m.

  • The World, which carries news, features, interviews and music from around the world, will run from 2-3 p.m. (The World, from PRI, currently airs on SCPR stations at noon weekdays.)

The Patt Morrison Show will end its six-year run as a weekday call-in program on KPCC, but Stanton told staff that “I am very pleased to report that Patt will be shifting into a new role here that draws on her unique experience and style.”

KPCC and SCPR launched Brand & Martínez on Aug. 20 as part of the planned expansion of the Madeleine Brand Show. A Martínez, a Los Angeles native and Cal State Northridge journalism graduate, moved from ESPN’s The Zone and Lakers Line to join Madeleine Brand in cohosting the expanded show.

Brand, also a native Angeleno and graduate of UC Berkeley, cohosted the NPR program Day to Day before joining KPCC for the launch of The Madeleine Brand Show, which debuted two years ago.

In his staff note, Stanton described Brand & Martínez as “the centerpiece of our efforts to expand our programming, including digital, social media and live events, to reach more of Southern California's diverse communities, including the region's multigenerational Latino population.”

The program expansion and related SCPR initiatives are supported by a $1.8 million grant from the Corporation for Public Broadcasting.

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