Los Angeles Mayor Antonio Villaraigosa Monday unveiled a new logo for clothing made in L.A. Monday.
The city has been working with local designers and manufacturers on a strategy to raise the profile of brands "made in L.A."
The Mayor's office launched a competition among Southland designers to create a hang-tag logo that readily identifies Los Angeles fashion. Angelenos were able to vote online for the logo design of their choice.
Before the "Sourcing at Magic" apparel trade show in August, the mayor said of L.A. fashion "it’s casual, it’s low-key, but our manufacturing muscle is anything but."
The L.A. garment district made a bold statement at the trade show with a pavilion called “Made in L.A.”
The L.A. area is home to more than 10,000 businesses at every level of the apparel industry.
In the past 20 years, the local apparel industry lost a lot of manufacturing work to China and Latin America.
But a recent emphasis on higher-quality clothing made in the U.S. has brought some of that business back to L.A.
This story has been updated.