Kevin Tsujihara named next head of Warner Brothers

Warner Brothers Studios next CEO Kevin Tsujihara

Warner Brothers is promoting Kevin Tsujihara, to lead the studio beginning March 1.

Tsujihara will become the next chief executive of Warner Brothers studios and will also be the first Asian American to head a major U.S. film studio. 

Tsujihara joined Warner Brothers in 1994. For the past seven years, he has been running Warner Brothers Home Entertainment Division, which includes home video, video games and digital distribution. His selection over Warner Bros. Television President Bruce Rosenblum and Warner Bros. Pictures President Jeff Robinov has surprised many industry observers.

The choice also signals that parent company Time Warner is looking hard at a digital future.

“Kevin is one of the most effective and respected executives within Time Warner, and the right leader to ensure Warner Bros.’ preeminence into the future,"  said Jeff Bewkes, Time Warner CEO, in a statement. "He brings the perfect combination of strategic thinking, financial discipline, digital vision, and management style to build on Warner Bros.’ track record of success under Barry Meyer.”

Barry Meyer  is the chairman and CEO of Warner Brothers, a position he's held since 1999.  He plans to retire at the end of 2013 following a transition period. 

Tsujihara holds business degrees from USC and Stanford.

“It is an honor to have the opportunity to lead this storied business," the 48-year-old Tsujihara said in a statement.  "We’re at a pivotal moment in the histories of Hollywood and entertainment: technology is changing the canvas we use to create theatrical releases; home entertainment is rapidly evolving; and the definition of television now includes viewing across a wide range of devices and services."  

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