PepsiCo to no longer call Naked juices 'natural'

naked juice

Photo by thisisbossi via Flickr Creative Commons

PepsiCo Inc. says it will no longer label its Naked juices as being "all natural," after a lawsuit complained that the drinks contain ingredients that don't fit that bill.

The company, based in Purchase, N.Y., says it's paying $9 million to settle the lawsuit. In an emailed statement they said they use "an added boost of vitamins" in some of the drinks. 

The lawsuit noted that the vitamins are actually synthetic ingredients, including a fiber made by Archer Daniels Midland. 

PepsiCo says it will drop the use of the word "natural" until there is more regulatory guidance around the word.

The Food and Drug Administration does not currently have a definition for what constitutes a natural product.

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