Glendale Unified School District monitors kids' social media for cyberbulling

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According to Justin W. Patchin, PhD, Assistant Professor of Criminal Justice in the Department of Political Science at the University of Wisconsin-Eau Claire, "Many kids that are involved or engaged in this behavior do it because they don't have to interact face to face, they don't see the harm that they are causing, they don't really think that they are doing anything wrong, they think they're just having fun."

A Southern California school district is trying to stop cyberbullying by watching what students post on social media sites like Twitter, Facebook and Instagram.

The Los Angeles Times reported Sunday that Glendale Unified School District hired the company Geo Listening last year to track postings by about 14,000 middle and high school students.

Chris Frydrych, the founder and CEO of the Hermosa Beach-based company, says he expects to be monitoring about 3,000 schools worldwide by the end of the year.

The Glendale district is paying $40,500 and in exchange, the company's computers scour public posts by students and alerts school administrators when they find something they think should spur an intervention.

So far, no students have been disciplined, but some say the program infringes on their privacy.

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