Radio listeners can now tune in to Southern California Public Radio (SCPR) in Santa Barbara.
SCPR’s new frequency in Santa Barbara and its surrounding communities is 89.9 FM. SCPR acquired the new frequency by purchasing a translator from the Logos Broadcasting Corporation.
"We are honored and excited to provide our award-winning news and public service journalism to the people of Santa Barbara" said Bill Davis, president of SCPR. "Our diverse staff reflects our commitment to provide regional news coverage that reflects and informs the diverse communities in the region."
The news has taken SCPR reporters to the Santa Barbara area before. Five years ago, as the Jesusita wildfire destroyed 80 homes there, SCPR reporters covered the mandatory evacuations and firefighters' efforts to contain it. Six months later, environment reporter Molly Peterson profiled a family that decided to stay in their home through the fire despite mandatory evacuation orders.
In a statement announcing the launch in Santa Barbara, SCPR said:
Through its KPCC flagship station, SCPR has won more awards for quality journalism in the last decade-and-a-half than all of the other radio stations in Los Angeles combined. KPCC is also the most listened-to NPR news station in Los Angeles, with an audience that is more than twice that of any other NPR news station in Southern California.
Though SCPR's live web stream can be heard around the world, the launch of the 89.9 FM service in Santa Barbara, SCPR now has a broadcast presence in Santa Barbara, Ventura, Los Angeles, Orange, Riverside, and San Bernardino counties.