Update May 29: The person behind @HiddenCash has brought his free cash drops from San Francisco down south to Los Angeles. (You can see his Twitter feed at the bottom of this post.)
The person behind it, reportedly a man, has been leaving envelopes filled with cash and tweeting clues for where people can find them.
He's also been working with media outlets to get his message out, including leaving cash in the NBC Bay Area parking lot and telling Angelenos to tune into the local CBS news to get their next clue Wednesday night.
This was @HiddenCash's first clue after arriving in town Wednesday night:
Followed by another in the same vicinity:
One of Wednesday night's treasure hunt victors tweeted a photo with two $100 bills:
While it's been all cash so far, the account teased the possibility of other items — like Burning Man tickets. The drops seem to show the same kind of free love aesthetic commonly shared by Burning Man attendees.
The person behind @HiddenCash claims to have no ulterior motives, and has posted a couple of tweets defending against the idea of this being anything but generosity.
— Mike Roe
Previously: Someone's been dropping envelopes full of cash across San Francisco and causing an international frenzy on social media, and now the anonymous man is bringing it to Los Angeles as of Wednesday evening.
The man with the Twitter handle @HiddenCash has been hiding money throughout San Francisco since Friday, leading scores on a scavenger hunt. His Twitter following exploded from a few hundred Friday to 197,000 and counting.
The account tweeted Wednesday afternoon that the first L.A. drop would be in a few hours:
One of his clues Tuesday told San Francisco followers to "find Mr. Franklin along the 'crookedest street,' (towards the bottom)."
Translation: There was a $100 bill at the bottom of Lombard Street, the popular touristy thoroughfare that's best known as the "Crookedest Street in The World."
Hidden Cash's anonymous creator said his giveaways are a "social experiment for good." He claims to make his money off San Francisco's hot and lucrative real estate market and hopes that winners also "pay it forward."
Two of his winners said Tuesday that they did just that.
Sergio Loza, 28, of San Francisco, said he saw a clue on Twitter Sunday morning with the message "Early bird gets the worm."
He raced out and found an envelope with $50 inside taped to a parking meter in the city's Mission District.
Loza said he spent $30 on clothes for his 2-year-old niece's birthday and gave her the remaining $20 as well.
"I didn't spend it on myself," said Loza, a security guard. "It feels good to give, especially in these times."
Adam Wenger, 27, said he won $200 by finding two envelopes about two hours apart Friday in the city's South of Market District. One envelope read, "With Love, from @HiddenCash. Leave $20 somewhere and pay it forward."
Wenger, a web producer for KGO-Radio, bought pizza for his co-workers on Tuesday and plans to pay a $100 parking ticket. "It's crazy," he said.
@HiddenCash said on Twitter that he planned to leave envelopes in San Jose on Wednesday, L.A. this weekend and maybe New York City next month, but it looks like he moved up his L.A. plans. Followers have requested similar gestures in Alabama, Washington, D.C., and as far away as Pakistan with various hashtags ranging from #kindness, #generous, #epic and #strange.
Loza said he sent @HiddenCash "a big shoutout" on Twitter thanking him for the money.
"It's a positive thing. I hope he keeps it up," Loza said. "While you probably can't help the whole world, a few at a time is definitely good."