First ladies' fashion: 7 frugal fashion do's and don'ts

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Michelle Obama's fashionable clothing has become something of a given in her five-plus years as first lady. Yet her wardrobe still is the subject of endless public fascination and one long-simmering question: Who pays for those incredible outfits?

It's no small matter. Her high-low fashion choices mix everyday, off-the-rack fare with custom creations from top designers whose gowns can run into five figures.

In recent weeks, Mrs. Obama has turned heads with a forest-green Naeem Khan dress at the opening of a new costume gallery at New York's Metropolitan Museum of Art. She shimmered in a silver Marchesa gown at the White House Correspondents' Association Dinner. And her flowered shirtdress for a Mother's Day tea at the White House (recycled from an earlier event) hit the just right note for an audience of military moms.

It takes money to pull that off, month after month. Those three dresses by themselves could add up to more than $15,000 retail, not to mention accessories such as shoes and jewelry.

Is it the taxpayers who foot the bill? No. (Despite what critics say.)

Is it Mrs. Obama? Usually, but not always.

Does she pay full price? Not likely.

Does she ever borrow gowns from designers? No.

The financing of the first lady's wardrobe is something that the Obama White House is loath to discuss. It's a subject that has bedeviled presidents and their wives for centuries. First ladies are expected to dress well, but the job doesn't come with a clothing allowance or a salary.

Mary Todd Lincoln racked up tens of thousands of dollars in clothing bills and considered selling manure from the White House grounds to pay them off, according to the National First Ladies' Library. Jacqueline Kennedy's father-in-law stepped in to finance her Oleg Cassini wardrobe to keep clothes from becoming a political liability for President John Kennedy. Nancy Reagan got grief for borrowing designer gowns and not always returning them or reporting them as gifts.

Laura Bush, in her memoir, said she was "amazed by the sheer number of designer clothes that I was expected to buy" as first lady.

How does Mrs. Obama, a fashion icon with far more expensive tastes than Mrs. Bush, swing it?

For starters, the Obamas reported adjusted income of $481,000 last year, and assets worth $1.8 million to $7 million.

And like most people, Mrs. Obama (mostly her personal aide, really) looks for discounts (see a list of 7 dos and don'ts for frugal fashion shopping below).

And, for really big events, the first lady has an option not available to every fashionista.

Here's how Joanna Rosholm, press secretary to the first lady, explains it:

"Mrs. Obama pays for her clothing. For official events of public or historic significance, such as a state visit, the first lady's clothes may be given as a gift by a designer and accepted on behalf of the U.S. government. They are then stored by the National Archives."

That saves Mrs. Obama considerable money, although the White House refused to say how often the first lady wears donated clothes and the National Archives declined to say how many such items it has in storage. The White House did say that the first lady doesn't borrow any clothing and, for the most part, buys her own clothes.

The clothing donated by designers includes Mrs. Obama's two inaugural gowns made by Jason Wu, a lesser-known designer before Mrs. Obama turned him into a star in the fashion firmament. Wu declined to discuss how he works with the first lady.

Mrs. Obama and Wu both were there when the first inaugural gown was presented to the Smithsonian in March 2010. The first lady said in her remarks: "The dress I donated today, made by Jason Wu, is a masterpiece." But the Smithsonian lists the gown as a "gift of Jason Wu in honor of first lady" Michelle Obama, making clear it came from him. The first lady's office had no comment on that.

Two other examples of gowns worn by the first lady that were donated by designers: the blue Carolina Herrera gown that Mrs. Obama wore to February 's state dinner for French President Francois Hollande and the gold beaded Naeem Khan gown that Mrs. Obama wore to the 2012 governors ball, now on display at the American Museum of Natural History. Herrera and Khan declined comment.

The first lady's office had no comment on whether the couture gowns worn by Mrs. Obama for her six other White House state dinners also were donated. Nor would it say how many gowns have been donated for the array of other big events for which the first lady is expected to appear in couture finery, such as the annual Kennedy Center Honors ceremonies, governors' dinners and White House correspondents' dinners.

Wearing donated gowns represents a change in practice from the Bush administration.

Anita McBride, chief of staff to Laura Bush during her time as first lady, said Mrs. Bush paid for all her clothes, including her two inaugural gowns: a red crystal-embroidered gown by Texan Michael Faircloth and a silver and blue V-neck creation of Oscar de la Renta.

McBride credits the Obama White House with finding a cost-saving way to "keep Mrs. Obama in all those incredible clothes and to have the use of them not once but multiple times."

The costs of a custom couture gown can be phenomenal, particularly if it is highly embellished with something like beading.

New Yorker Sarah Phillips, who designed Hillary Rodham Clinton's 1993 inaugural gown, puts the full cost of that violet beaded lace sheath in the range of $50,000, with the Presidential Inaugural Committee paying $10,000 and Phillips and the workshop covering the bulk of the costs. Phillips isn't sure whether Clinton herself paid anything toward the dress, but the Smithsonian's website describes the gown as a "gift of Hillary Rodham Clinton and the Presidential Inaugural Committee."

Lawyers who served in the Obama and Bush White Houses describe taking care in working with the first lady's office to ensure that arrangements with designers didn't run afoul of ethics rules designed to guard against conflicts of interest and questionable quid pro quos.

Beyond the unknowns about how often Mrs. Obama's clothes are donated, there are questions about how much she pays for those she purchases.

In a 2011 Washington Post story about Mrs. Obama's personal assistant, Meredith Koop, the first lady's office said Koop acted on Mrs. Obama's behalf "in arranging for purchases, including considering the best offered price and buying on discount if discounts are available."

That's still true today, the first lady's office says, without elaborating.

Several designers who have provided clothes for the first lady declined to discuss their arrangements. But given the prestige that comes with dressing Mrs. Obama, it's widely thought that designers are eager to cut the first lady a break. Former White House lawyers said any discounts provided to the first lady would have to be in line with what designers offer other top customers to avoid being considered gifts.

Paco Underhill, author of "What Women Want: The Science of Female Shopping," said the markups on designer clothes are "astronomical" — and the discounts can be steep as well.

"Some of the routine discounts that people ask for are 40 percent off," he said. "Whether they get it is subject to somebody's discretion."

First ladies have tried all sorts of tactics to hold down their clothing costs, including keeping some dresses in rotation.

Mrs. Obama wore the same dress to this year's Mother's Day tea that she'd worn to lunch with Katy Perry in October 2012. She often switches around separates, belts and other accessories to give clothes in her wardrobe a fresh look.

Recycling carries its own risks.

Mrs. Bush, in her memoir, tells of arriving at a TV studio and noticing a picture on the wall that showed she'd worn the same suit to her last interview there.

"Quickly, I exchanged tops with my press secretary, so that it would seem as if I had more wardrobe variety," she recalled.

SEVEN FRUGAL DOs AND DON'Ts
What first ladies have tried over the years to pull it off without going broke:

1. Trot out retreads: Even first ladies recycle their clothes. Michelle Obama recently welcomed military moms to a Mother's Day tea wearing the same shirtdress she had worn to lunch with Katy Perry in 2012. Lady Bird Johnson put her 1965 inaugural gala gown, a white peau de soie dress with a beaded bodice, back in the rotation three times over the next two years.

2. Buy off the rack: Laura Bush experienced the "ultimate in clothing faux pas" when she selected an $8,500 red lace Oscar de la Renta gown to wear to the Kennedy Center Honors in 2006 without modifying the design. "In the book, that red dress had looked perfect. It vaguely crossed my mind that someone else might see the dress and think exactly the same thing," Mrs. Bush wrote in her memoir, "but what were the odds of that woman wearing it to a White House party?" Pretty good, it turns out. Three other women turned up in the identical gown. They made the best of it by posing for a group photo at a White House reception. Then Mrs. Bush ran upstairs and changed into a navy blue dress from the back of her closet before heading to the Kennedy Center.

3. Hunt for bargains: Betty Ford wasn't afraid to economize. She shared clothes with her teenage daughter and used scarves to make the same outfit look different. When she read about low-cost designer Albert Capraro, whose dresses retailed for as little as $70, she asked the New Yorker to bring her some sketches. She ordered spring dresses from him and asked him to make some evening gowns using fabric that President Gerald Ford had brought back from Japan.

4. Find a benefactor: When Jacqueline Kennedy caught criticism for wearing pricey French fashions, her father-in-law stepped in to defuse the issue. Joseph Kennedy offered to pay her wardrobe bills, if she used Oleg Cassini, a family friend, as her personal couturier. "Jacqueline Kennedy accepted this offer, a move that was greeted with some astonishment by Seventh Avenue, where Cassini was not regarded as a designer of the first rank and something of a vulgarian as well," author Amanda Mackenzie Stuart wrote in a biography of Diana Vreeland.

5. Borrow stuff: Nancy Reagan raised eyebrows by borrowing high-priced designer gowns and jewelry as first lady, sometimes without returning them or reporting them on her husband's annual disclosure forms. When it came out that Mrs. Reagan had kept up the practice even after she had pledged to stop, her spokeswoman, Elaine Crispen, acknowledged that Mrs. Reagan "broke her little promise." Mrs. Reagan said later: "I was just trying to help an industry that I could help and I was in the position to help. I didn't see anything wrong with that."

6. Raise some cash: Mary Todd Lincoln ran up $27,000 in bills for clothes and household items without her husband's knowledge, roughly equivalent to $700,000 in modern times, and then badgered Republican politicians to pay up to "help me out of my embarrassment." Some offered money or loans, but Mrs. Lincoln still came up short, according to historian Carl Anthony at the National First Ladies' Library. "At one point, she even considered selling the manure on the White House lawn as fertilizer to pay the bills," Anthony wrote in his history offirst ladies.

7. Try creative writing: Theodore Roosevelt's wife, Edith, would wear the same dress to multiple events, Anthony says, but vary the descriptions in her press releases. In the days before video and 24/7 media coverage, that made it seem as if she had more clothes than she did.

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With contributions by Brett Zongker, Beth Harpaz, and Rhonda Shafner

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