For the first time in more than two decades, a regular season NFL game will be played in Los Angeles when the Rams take on the Seattle Seahawks Sunday afternoon at Los Angeles Memorial Coliseum.
The game is sold out. And after such a long absence, you'd think re-sellers would be raking in the bucks this week.
But that isn't happening. The average price for Sunday's game is $240.24, which is down almost 40 percent since Aug. 1, according to TiqIQ, which tracks ticket prices. Since Sunday, the price has fallen by 20 percent. The cheapest seats in the stadium are going for about $100, not a small amount of money, but relatively little for such a marquee NFL game.
So what gives? The Rams’ dismal Monday night shutout by the San Francisco 49ers is certainly is a factor, according to Cameron Papp, a spokesman for the ticket resale website Stubhub.
“If the Rams would have won Monday or come out guns blazing, we’d probably see more demand,” said Papp.
Papp said another factor is how big the Coliseum is – some 80,000 seats. Plus, the Rams added capacity for this game by opening up so-called "nose-bleed" sections of the stadium, which are usually off limits. They did that because of initial strong demand.
“There’s a lot of inventory on the market, and that makes it a buyer’s market,” said Papp.
Luckily for the Rams, they’ve already sold most of their tickets for the season and the vast majority went to season ticket holders. But for those now trying to unload their tickets, it’s been hard to fetch a good price.
"I think a lot of people went into buying season tickets this year thinking they would have an opportunity to maybe use two and sell two, and they're trying to sell them," said Mark Leib, vice-president of Barry's Tickets, a Los Angeles-based ticket brokerage.
Leib estimates 20 percent of the tickets his company has sold for Sunday's game has gone to Seahawks fans.
Local television ratings have also been underwhelming, at least so far. The Rams opener on Monday had fewer viewers in Los Angeles than last season or almost any opener in St. Louis for the past 21 seasons, according to the St. Louis Post Dispatch.