Netflix has bought Millarworld, the comic book publisher behind titles such as "Kick-Ass," "Wanted" and "Kingsman." It's the first acquisition in Netflix's history, and it means more comic book-inspired films and shows may be coming to the streaming platform.
“This is only the third time in history a major comic book company has been purchased at this level,” said Mark Millar, the creator of Millarworld. He compared the deal to Warner Bros.'s acquisition of DC Comics and Disney's purchase of Marvel.
California-based Netflix did not disclose on Monday how much it paid for Millarworld and its intellectual property.
Millarworld has created 18 original character worlds since it started, including three that were turned into major films."Kick-Ass" even spawned a sequel.
The acquisition shows a shift from simply licensing content to owning intellectual property. Netflix said that it will make films and series, including kids' shows, with Millarworld characters. Meanwhile, Millarworld will continue to develop original content under the Netflix label.
Netflix has been spending heavily for original movies and shows to attract new viewers and stand apart from rival services. It has already made a slew of original series from Marvel comics characters, including "Daredevil," "Jessica Jones" and "Luke Cage." Netflix reported in July that it had more than 100 million subscribers worldwide.