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UCLA Bruins welcome former NFL coach Chip Kelly

Head coach Chip Kelly of the San Francisco 49ers looks on from the sidelines against the Seattle Seahawks during the first quarter of their NFL football game at Levi's Stadium on Jan. 1, 2017 in Santa Clara, California.
Head coach Chip Kelly of the San Francisco 49ers looks on from the sidelines against the Seattle Seahawks during the first quarter of their NFL football game at Levi's Stadium on Jan. 1, 2017 in Santa Clara, California.
Thearon W. Henderson/Getty Images

UCLA formally introduced its new football coach Chip Kelly to the media on Monday. Kelly had great success coaching the Oregon Ducks — but his transition to the NFL didn't go so well. He was fired by both the Philadelphia Eagles and San Francisco 49ers.

He told reporters he plans to bring in lessons learned from the NFL into his coaching with the Bruins. 

"You know, if you want to talk about how to study, just watch the [NFL] RedZone channel and you're watching situational football at its finest," Kelly said. "So I think that experience of my time in the NFL, from learning even more the nuances of the situational game, I hope will carry on when I go back to college."

Kelly replaces Jim Mora, who was fired last week hours after UCLA lost their annual game against crosstown rivals USC.

Kelly has agreed to a five-year, $23.3 million contract, with a $9 million reciprocal buyout.