AirTalk for February 27, 2002

Web Rankings

In radio, we have Arbitron ratings, in television, we have Nielson ratings, but how are Internet sites ranked? Larry Mantle speaks with Internet media experts, Patrick Thomas, Senior Analyst at NetRatings, Inc., and Karen Schneider, Coordinator of the Librarians' Index to the Internet about how the popularity of a site is gauged as well as some of the top sites and what qualifies them as the leader of the pack.


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