Why Do Teens Smoke?
Recently, a California judge fined R. J. Reynolds Tobacco Co. twenty million dollars for violating the 1998 tobacco settlement by targeting teens with magazine advertising. Larry Mantle discusses the lawsuit with a prosecutor from the California state attorney general's office, Dennis Eckhart, and a spokesperson from R.J. Reynolds, Tommy Payne. Then the discussion opens to the effects of tobacco ads on teens, the effect of the anti-tobacco campaign on teen smoking and an analysis of why teens smoke with guests Dr. Jennifer Unger from USC Keck School of Medicine; Bill Core, Executive V.P. for the Campaign for Tobacco-Free Kids; and, Lyndon Haviland, PhD., COO of the American Legacy Foundation.