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Do apologies matter?





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In a tearful confession yesterday, South Carolina Governor Mark Sanford admitted to having an extramarital affair with a woman in Argentina. Along with last week's statement of infidelity by Nevada Senator John Ensign, it is only the latest in a long line of public apologies, including John Edwards and Elliot Spitzer. Do these apologies make a difference in saving a public figure's reputation? Does it make a difference to you?

Glenn Bunting, Sitrick and Company, he specializes in crisis management consulting and media relations