The language of health care
Frank Luntz has been suggesting language to Republican lawmakers for years. Now in a 28-page memo, Luntz has come up with some recommendations about what words GOP members of Congress should use when talking about health care. For example, Luntz has suggested that conservatives stand up strongly in favor of reform but warn against a "Washington takeover." Frank Luntz joins Larry Mantle to explain the jargon of health care reform.
Dr. Frank Luntz, author, communications expert, top Republican consultant on the language of politics. His latest book is "Words that Work: It's Not What You Say That Matters, It's What People Hear" (Hyperion Books, 2007).
- AirTalk for Jun 29, 2009
- State budget update
- Supreme Court firefighters decision
- Honduras coup
- The language of health care
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Events
Film Week Oscar Preview
Sunday, February 19, 2012
1 p.m.
- 3 p.m.
It’s a hit with boffo box office! The 10th annual “Film Week on AirTalk” Academy Awards preview is coming to the historic Egyptian Theater on Hollywood Boulevard, Sunday, February 19th. The full cast of “Film Week” critics joins Larry Mantle to debate which nominees should take the top categories. Audience ... » More info





