AirTalk for October 1, 2009

ESPN: the company

Mercer 5594

John Wiley & Sons, Publisher

ESPN: The Company

30 years ago, ESPN- the Entertainment and Sports Programming Network- premiered on cable television. With its charismatic anchors and programs like "SportsCenter", the network became a favorite source for sports fanatics. For twenty years, Anthony F. Smith worked for ESPN as a lead management consultant, guiding it to become a global brand worth over $25 billion. He joins Larry Mantle to discuss his book "ESPN: The Company", and the business insights he learned from ESPN's success.

Guest:

Anthony F. Smith, co-author with Keith Hollihan of "ESPN: The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports"; Co-Founder and Managing Director of the Leadership Research Institute


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