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Flashing lights: are digital license plates in our (ad) future?




Fan Demarco DeLeon shows of his 'Love4MJ' license plate on the street near Glendale Forest Lawn Memorial Park on September 3, 2009 in Glendale, California.
Fan Demarco DeLeon shows of his 'Love4MJ' license plate on the street near Glendale Forest Lawn Memorial Park on September 3, 2009 in Glendale, California.
evork Djansezian/Getty Images

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California lawmakers weren’t kidding when they proposed digital license plates with flashing advertisements for cars. The Assembly Transportation Committee voted yesterday to undertake a study of just how much ad revenue could add to state coffers. Once a car idles for four seconds, the plates (still under development) would display ads. Flashy plan or safety hazard? How much money would the ads have to generate to win your support?