Cable TV subscriptions down: is it just the slow economy or is the internet forcing a rethink?

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Today, the average cable TV bundle can have over 100 channels, but a typical household only watches about 18 of them. Well, what if you could purchase cable television “a la carte”? A la carte pricing would allow you to subscribe only to the channels you want and advocates say this would significantly lower costs for consumers. On our laptops, we can watch the latest episode of “True Blood” and immediately switch to streaming “Family Guy,” so why can’t we do this on our television sets? Is technology changing the way we watch TV? Cable companies sure think so – paid TV subscriptions fell for the first time ever this year. If “a la carte” cable television is the answer, how would individual channels be priced?

Guest:

Maggie Reardon, Senior Writer, CNET News


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