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The millennial generation (born 1982–2003) is America’s newest civic generation

By Morley Winograd & Michael Hais

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In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais argued that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government.

The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.


Is the Milennial Generation as influential as Winograd and Hais say? Why or why not? How else have Millennials forged new paths?


Morley Winograd, co-author of Millennial Momentum: How a New Generation is Remaking America and Senior Fellow at the University of Southern California’s Annenberg Center for Communication and Leadership Policy

Michael Hais, co-author of Millennial Momentum: How a New Generation is Remaking America and retired vice president of entertainments research at the communications research firm Frank T. Magid Associates