AirTalk for May 15, 2012

Eli Broad and the art of being unreasonable

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The Art of Being Unreasonable: Lessons in Unconventional Thinking

As one of the most well known philanthropists and entrepreneurs nationwide, Eli Broad has worked with U.S. presidents and world leaders. His new book “The Art of Being Unreasonable: Lessons in Unconventional Thinking,” written with former Los Angeles Times staffer Swati Pandey, explores his forays into business, philanthropy and the art world, from founding two Fortune 500 companies, KB Home and SunAmerica, to a role in creating cultural and civic institutions in Los Angeles including the Walt Disney Concert Hall, designed by Frank Gehry, and the Museum of Contemporary Art.

Broad’s own name adorns multiple institutions, from the Broad Contemporary Art Museum at the Los Angeles County Museum of Art to the Broad Institute of MIT and Harvard to The Broad, a new contemporary art museum he and his wife Edythe are building in downtown L.A. Join Larry as he speaks to Eli Broad about his successes, mistakes and advice such as the value of being second, staying unemotional and disciplined, doing one’s homework and motivating employees with money and higher expectations, not just praise.

What can you learn from Eli Broad and his path to wealth and a philanthropic legacy?

GUEST:

Eli Broad, Author of “The Art of Being Unreasonable: Lessons in Unconventional Thinking;” entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica; Broad is also well known for his role in the creation of Los Angeles cultural institutions including the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art and The Broad, a new contemporary art museum he and his wife Edythe are building in downtown Los Angeles.

Broad is set to speak at the Los Angeles Public Library’s Central Library in downtown Los Angeles for its ALOUD series on May 22.


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