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What score does NBC Olympics’ coverage deserve?

by AirTalk®

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(L-R) Churandy Martina of the Netherlands, Ryan Bailey of the United States, Usain Bolt of Jamaica, Justin Gatlin of the United States, Yohan Blake of Jamaica and Tyson Gay of the United States compete in the Men's 100m final on Day 9 of the London 2012 Olympic Games at the Olympic Stadium on August 5, 2012 in London, England. Julia Vynokurova/Getty Images

Yesterday, the world was anxious to see whether Jamaican sprinter Usain Bolt would once again electrify the 100-meter final. The fastest man alive did it again, but half a world away television viewers could not witness it live.

Even though the race happened at 1:50 p.m. PDT/4:50 p.m. EDT on a Sunday, NBC Television delayed the race until prime time. That has been the story of NBC coverage of these 2012 Olympics. NBC slices and dices what they think viewers want to see, and broadcasts it all many hours after events have happened live. It hasn't hurt their rates, but would it if viewers had a choice?


Mary McNamara, Los Angeles Times television critic

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