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An expert media manipulator tells all

“Trust Me, I’m Lying: Confessions of a Media Manipulator”
“Trust Me, I’m Lying: Confessions of a Media Manipulator”
By Ryan Holiday

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We all know that blogs and websites aren’t always the most reliable news sources. Students are endlessly urged to be discriminating when doing research online and skeptical of sites like Wikipedia. But what happens when even the most reputable news sources can’t be trusted?

In his book “Trust Me, I’m Lying,” marketing expert Ryan Holiday exposes the seedy underbelly of media manipulation, where even The New York Times can be duped. Holiday says we live in a world where blogs like Gawker, Buzzfeed and the Huffington Post distort the news and it’s his job, as a self-proclaimed “media manipulator” to control them.

Recently, Holiday went on a spree of manipulation, lying to The New York Times, CBS and ABC about everything from vinyl record collecting, to his troubles as an insomniac, all in an effort to pull back the curtain on the marketers who write the news, the reckless journalists who spread the lies, and the lack of accountability. In the process, Holiday reveals that the very framework of our current news system is flawed.

“Trust Me, I’m Lying” has ignited controversy among major news sources. But it’s also sparked high praise from various critics. Though some question Holiday’s motives in writing the book (he is a manipulator after all), many still believe it’s an important and incisive look at the state of the media in America.

So, who and what can we trust?


Ryan Holiday, author of “Trust Me, I’m Lying: Confessions of a Media Manipulator” (Portfolio/Penguin), media strategist and marketing director for American Apparel