“POW!” That is the aural adjective typically used to describe the sound produced by superheroes when they pummel their competition, but when The Walt Disney Company purchased Marvel Entertainment to the tune of $4.24 billion in 2009, the sound that manifested in the minds of Marvel executives was probably more like “cha-ching!”
Having established itself as a multi-billion dollar giant, Marvel Comics had come a long way from its origin in a tiny office on Madison Avenue in the early 1960s. Thanks to popular characters like the X-Men, Spider-Man, Captain America and their creators, the struggling company attracted millions of readers and fans and grew to become an entertainment industry powerhouse.
Former “Entertainment Weekly” editor Sean Howe reveals a behind-the-scenes account of one of the most influential pop culture forces in America in his new book “Marvel Comics: The Untold Story.”
Sean Howe, author, “Marvel Comics: The Untold Story” (Harper); former editor and critic at “Entertainment Weekly”