Time Warner Cable
A handout announcing Time Warner Cable Sportsnet broadcasting the Lakers 2012-2013 season
The 2012-13 NBA Basketball season is quickly approaching for the retooled and star studded Los Angeles Lakers. With the offseason acquisitions of two time MVP Steve Nash and the best center in the game Dwight Howard, Kobe and the Lakers are considered the team to beat in the Western Conference.
The Lakers also reached a 20 year, $3 billion deal with Time Warner Cable last year for broadcasting rights to over 70 Laker games a year. New team, new broadcasting deal, everyone should be happy in Laker-land. That is to say everyone except the fans.
Despite the new agreement, Time Warner has yet to strike a deal with local cable and satellite providers to broadcast actual games. Cable companies point to the exuberant amount Time Warner is asking for. At $4.00 a month for the TWC Sportsnet channel, it ranks as one of the highest number amounts for a subscription channel. This off the court storyline has left the Laker fan base upset and very putout. Time Warner insists a deal will be made with cable and satellite providers before the NBA season starts.
Will this situation change the way you watch the Lakers? With the start of the regular season a week away, do you think a deal can be reached in time?
Andrew Zimbalist, sports economist; professor of economics, Smith College in Massachusetts
Amy Maclean, editor in chief, CableFAX - a cable industry trade publication