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More college students are seeking ‘Sugar Daddies’ to pay for tuition

A screenshot of '' taken on January 21, 2013.
A screenshot of '' taken on January 21, 2013.

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With the constant fear of rising tuition costs, some college students are seeking alternate methods to pay for their tuition and living expenses., a website that allows wealthy men to sign up as “sugar daddies” to young women known as “sugar babies,” reports eight California universities with a growing number of sugar babies.

University of California Los Angeles, with an estimated annual cost of over $31,000, is ranked number 20 nationally as one of the fastest growing sugar baby campuses. The majority of sugar daddies are wealthy, older men seeking companionship, sex, and someone to pamper. In exchange, sugar daddies supply an average of $3,000 monthly to a sugar baby. This controversial arrangement has raised questions about whether this is prostitution and ethical concerns because 40 percent of the sugar daddies are married. Also, the safety of these arrangements as well as the psychological health of these sugar babies have drawn attention because some young women have told media that being a sugar baby has changed their view of dating and sex.

Are you a sugar daddy or sugar baby? Is this arrangement prostitution? Is it mutually beneficial? Are there consequences to being a sugar baby?


Brandon Wade, founder and CEO of world’s largest Sugar Daddy dating website as well dating websites,, and

Kathleen Barry, author of “Female Sexual Slavery” (NYU Press), “Prostitution of Sexuality” (NYU Press), and “Unmaking War, Remaking Men: How Empathy can Reshape Our Politics, Our Soldiers and Ourselves” (Phoenix Rising Press); Sociologist and Professor Emerita, Penn State University