AirTalk for February 4, 2013

The Super Bowl scores a touchdown for social media activity

Super Bowl XLVII - Baltimore Ravens v San Francisco 49ers

Harry How/Getty Images

A general view of the Mercedes-Benz Superdome after a sudden power outage that lasted 34 minutes in the second half during Super Bowl XLVII between the Baltimore Ravens and the San Francisco 49ers at the Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana.

Who knew that football and social media go together like chips and dip at a Super Bowl party? Everyone knows that the Super Bowl scores big viewer ratings for TV networks, but this year the Baltimore Ravens’ victory over the San Francisco 49ers also ignited more posting on Twitter, Facebook, and other social networks than ever before.

During the game, there were an estimated 47.7 million social media posts, according to Trendrr TV, which tracks social media activity. That means the rate of social network bustle during this year’s big game nearly tripled since the 2012 Super Bowl, which was the subject of approximately 17 million posts.

What explains the explosion of social media activity during this year’s Super Bowl? Are Twitter and Facebook simply more accessible to more people now? Or has there been a cultural shift in how society communicates on a daily basis? Has our perspective and appreciation of social media drastically changed since the previous Super Bowl and if so, why?

Guest:

Mark Ghuneim, CEO, Trendrr, a firm that captures and analyzes social media engagement; Trendrr measured Super Bowl second-screen engagement for its client CBS.


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