Automobile website Edmunds.com has released the top ten cars bought in Los Angeles for 2012 based on sex.
Looking at the two lists, it appears that when it comes to cars and trucks, socio-normative gender roles are holding on strong. For instance, the list for females is comprised of smaller vehicles and no trucks. For men, on the other hand, trucks take up more than half the results. While this may not be surprising, some of the nuances of the data do have interesting implications. It seems there is a connection between domestic automobiles and men, as there are only three foreign vehicles that made it to the top ten. Also, the top result for women is the Volkswagen Beetle. This is unfortunate for VW, as the 2012 Beetle was geared towards attracting male consumers. Why doesn’t that car appeal to men? And why do men buy so many trucks, especially in L.A. where parking is notoriously awful?
Why are women more likely to buy foreign cars? Do you have a “male” or “female” car? Do you think there is a connection between one’s sex and the choice of a vehicle?
Jessica Caldwell, Senior Analyst from Edmunds.com